Why Your Tourism Business in Puerto Morelos Needs a Professional Social Media Manager

You have an incredible tourism business in Puerto Morelos. You offer unique experiences, your service is excellent, your customers leave happy. But... where are your customers on social media?

87% of tourists visiting Riviera Maya research on Instagram and Facebook BEFORE booking. If your digital presence is amateur, invisible or inconsistent, you're giving customers to competitors.

The problem isn't that you don't post. The problem is:

• ❌ You post without strategy (when you remember)
• ❌ Your content doesn't generate engagement or sales
• ❌ You don't know which metrics matter or how to improve them
• ❌ Your ads don't convert or you simply don't run ads
• ❌ You don't have time to do it right while operating your business

The solution: A professional Social Media Manager specialized in tourism.

What Does a Social Media Manager Do (and Why It's NOT "Just Posting Photos")?

A professional Social Media Manager isn't "the nephew who knows social media" nor hiring someone to post pretty photos 3 times a week.

A professional SMM is:

• 📊 Strategist: Designs content that generates sales, not just likes
• 🎯 Audience specialist: Knows who to talk to and how
• 📈 Data analyst: Measures, optimizes, scales what works
• 🎨 Creative: Produces content that stands out in saturated feeds
• 💰 ROI generator: Invests ad budget intelligently

What a professional SMM does vs. amateur:

Why Puerto Morelos Needs This NOW?

Puerto Morelos is at a critical growth moment. The Mayan Train will bring 10x more tourists in 2025-2026. But with more tourists also comes more competition.

Businesses that will dominate social media:

• Specialized tours showing clear differentiation
• Restaurants with strong visual identity
• Boutique accommodation with authentic storytelling
• Premium services with testimonials and social proof

Those that will lose:

• "Invisible" businesses on social media
• Generic posts without personality
• Abandoned or inconsistent accounts
• Improvised ads that burn budget

The question isn't IF you need professional social media. It's: Can you afford NOT to have it while your competition does?

Our 3 Social Media Management Packages

🌱 ESSENTIAL Package ($450 USD/month)

For businesses that need consistent and professional presence.

Includes:

• 2 social networks (Instagram + Facebook or TikTok)
• 12 monthly posts (3 per week)
  • Professional graphic design
  • Strategic copywriting
  • Optimized local hashtags
• 2 Reels/short videos monthly
• Weekly stories (4-5 per week)
• Comment and DM responses (business hours)
• Basic monthly report:
  • Reach, engagement, growth
  • Top posts
  • Recommendations for next month

Ideal for:

• Local restaurants
• Small and medium tours
• Boutique accommodation (<10 rooms)
• Niche services

NOT included: Ad budget (you can add separately)

🚀 GROWTH Package ($850 USD/month)

Most popular. For businesses that want measurable and scalable results.

Includes everything from ESSENTIAL +:

• 3 social networks (Instagram + Facebook + TikTok or LinkedIn)
• 20 monthly posts (5 per week)
• 4 professional Reels/videos monthly
• Meta Ads management:
  • $250 USD ad budget included
  • Reach, engagement and conversion campaigns
  • A/B testing of creatives
  • Weekly data-driven optimization
• Custom audience creation
• AI Chatbot for WhatsApp integrated
  • Automatically qualifies leads
  • Answers FAQs 24/7
  • Schedules appointments/bookings
• Micro-influencer collaborations (1-2 monthly)
• Advanced monthly report:
  • Conversion metrics
  • Ad ROI
  • Competition analysis
  • Strategic plan for next month
• Monthly strategy session (1h)

Ideal for:

• Established tours with volume
• Restaurants wanting to scale
• Competitive boutique hotels
• Premium services (wellness, adventure)

Expected result: Positive ROI on advertising from month 2, sustained organic growth.

💎 DOMINANCE Package ($1,450 USD/month)

For serious businesses that want to dominate social media in Puerto Morelos.

Includes everything from GROWTH +:

• 4 social networks (Instagram + Facebook + TikTok + YouTube/LinkedIn)
• 30 monthly posts (1 daily approx)
• 8 professional Reels/videos monthly
• PREMIUM Meta Ads management:
  • $750 USD ad budget included
  • Simultaneous multi-objective campaigns
  • Advanced retargeting
  • Automated sales funnels
• On-site content production:
  • 1 monthly professional photo shoot
  • Customer video testimonials
  • Behind-the-scenes and storytelling
• PRO influencer strategy:
  • 2-3 monthly collaborations
  • Complete negotiation and management
  • Results tracking
• 24/7 community management:
  • Immediate AI response
  • Human escalation when needed
  • Reputational crisis management
• Integrated email marketing:
  • 2 monthly campaigns
  • Audience segmentation
  • Automations (welcome, abandonment, reactivation)
• Continuous profile optimization:
  • Bio SEO
  • Strategic links
  • Updated highlights
• Executive monthly reports:
  • Real-time dashboard
  • Complete ROI (organic + paid)
  • Competitive benchmarking
  • Projections and opportunities
• 2 monthly strategy sessions (2h each)

Ideal for:

• Leading boutique hotels
• Tours with multiple experiences
• Restaurant groups/chains
• Established tourism brands

Expected result: Digital leadership in your category, 3-5x ROI on advertising, 20-40% monthly organic growth.

Guarantee: If we implement everything and your ad ROI isn't positive in 3 months, next month free (conditions in contract).

What Types of Businesses Do We Work With?

Our specialization is tourism, but we work with any business or professional who needs professional digital presence.

🎯 Our Specialty: Tourism and Hospitality

✅ Tours and Experiences

We already manage social media for snorkeling, cenotes, Mayan culture, adventure and ecotourism tours in Riviera Maya.

Our advantage: We know what content converts tourists into bookings.

✅ Gastronomy

Restaurants, beach clubs, food tours, gastronomic experiences.

Our advantage: We master food photography that sells and local + tourism strategies.

✅ Accommodation

Boutique hotels, eco-lodges, glamping, Airbnb with concept.

Our advantage: Experiential content showing lifestyle, not just rooms.

✅ Wellness and Premium Services

Spas, yoga retreats, adventure, photography, weddings.

Our advantage: Emotional storytelling and precise niche audience targeting.

💼 We Also Work With:

• Independent professionals (photographers, instructors, consultants)
• Local businesses with digital presence
• Entrepreneurs and startups
• B2C services with visual component

❌ What We DON'T Handle

• Personal influencer accounts (only businesses/brands)
• Political or controversial content
• Multi-level marketing or pyramid schemes

Why Choose Consultors K vs. Other "Social Media Agencies"?

1. Puerto Morelos Tourism Specialization

We're not a generic agency. We live in Puerto Morelos. We know:

• What content works with specific tourists (Americans, Canadians, Europeans)
• The best places and times for photography
• Local competition and how to differentiate
• Seasons, events and local opportunities

2. Focus on ROI, Not Just Vanity Metrics

We don't care about likes if they don't generate revenue. We measure:

• Cost per lead
• Social media to sales conversion rate
• Return on ad spend (ROAS)
• Customer lifetime value acquired

3. Technology Integration

We connect social media with:

• AI Chatbot for WhatsApp (automatic qualification)
• Local SEO (Google + social = domination)
• AEO to appear in ChatGPT (next level visibility)
• CRM and email marketing (social leads → recurring customers)

4. Multidisciplinary Team

It's not "one person with Canva". Our team:

• Content strategists
• Professional graphic designers
• Copywriters specialized in tourism
• Certified Meta Ads specialists
• Local photographers and videographers
• Bilingual community managers

5. Commitment to Results

We include ROI guarantees in our premium packages because we trust our work.

Success Cases (Real Data, Anonymous Names for Confidentiality)

Case 1: Cenote Tour

Initial situation: 450 followers, irregular posting, 0 ad investment, bookings only by referrals.

Strategy: GROWTH package for 6 months.

Results:

• Growth to 3,200 followers (611% increase)
• Engagement rate: 2.1% → 8.7%
• Generated 47 direct bookings in 6 months
• Ad ROI: 4.2x (for each dollar invested, 4.2 return)
• Now 35% of their customers come from Instagram

Case 2: Beachfront Restaurant

Initial situation: Social media presence but no strategy, "owner posted when he could", low-quality content.

Strategy: ESSENTIAL package for 4 months, then upgrade to GROWTH.

Results:

• Monthly reach: 12K → 89K (642% increase)
• Customer mentions and tags: +340%
• Collaborations with 6 local influencers
• 28% increase in low-season diners
• Recognition as "Top 3 Instagram-worthy restaurants in Puerto Morelos"

Case 3: Boutique Hotel (8 rooms)

Initial situation: Nice profile but no conversions, didn't know how to measure ROI, previous ads failed.

Strategy: DOMINANCE package for 12 months.

Results:

• Follower growth: 890 → 8,100 (810% increase)
• Direct Instagram booking: 0% → 22% of total
• OTA commission savings: ~$9,000 USD annually
• User-generated content (UGC): 180+ guest posts in one year
• Average occupancy: +19% vs. previous year
• Total service ROI: 12x (recovered annual investment in month 3)

Work Process: How Does It Work?

Month 1: Onboarding and Foundations

1. Initial strategy session (2-3h)

   • Complete audit of current profiles
   • Competition analysis
   • Goal and KPI definition
   • Target audience identification

2. Content strategy creation

   • Content pillars (what we communicate)
   • Tone of voice and visual style
   • First month editorial calendar
   • Campaign planning

3. Profile optimization

   • SEO-optimized bios
   • Strategic links
   • Organized highlights
   • Tool setup

4. Initial content production

   • Photo/video shoot (if included)
   • Branded template design
   • Content bank creation

Month 2-3: Implementation and Optimization

• Publishing according to calendar
• Ad campaign launch
• Daily metrics monitoring
• A/B testing of content and ads
• Performance-based adjustments
• Active community management

Month 4+: Scaling

• Double down on what works
• Experimentation with new formats
• Strategic collaborations
• Continuous data-driven refinement
• Executive reports and next period planning

Frequently Asked Questions

Do I need to have social media created or do you create them? We can work with existing accounts or create from scratch. If you have abandoned accounts, we reactivate them professionally.

Can I see/approve content before posting? Yes. We send weekly calendar for approval. After 1-2 months of trust, many clients prefer to delegate completely to us.

What if I don't like a post? We adjust it at no cost. During the month we have unlimited revisions (within reason).

Is the ad budget included or additional? In ESSENTIAL package it's additional (optional). In GROWTH and DOMINANCE it's included as specified. You can increase it if you want.

Do I sign a permanence contract? No. We work month to month. If you're not happy with results, you can cancel (with 30 days notice).

Do you take photos/videos or do I provide them? Depends on package. DOMINANCE includes professional production. GROWTH includes video but you provide photos (or we can quote additional shoots). ESSENTIAL uses material you provide.

How long does it take to see results? Organic: 2-3 months. Advertising: from first campaign (2-4 weeks). Positive ROI typically month 2-3.

Do you only work in Puerto Morelos? We specialize in Puerto Morelos and Riviera Maya, but accept clients from the entire zone (Playa del Carmen, Tulum, Cancun) if they're tourism businesses.

Is Your Tourism Business Ready for Professional Social Media?

Checklist of signs you NEED a Social Media Manager:

• ✅ You post less than 3 times per week
• ✅ Your engagement rate is less than 3%
• ✅ You don't have time to manage social media while operating the business
• ✅ Your previous ads didn't work or you've never run any
• ✅ You don't know which metrics matter or how to measure them
• ✅ Your competition has better digital presence than you
• ✅ More than 30% of your potential customers are on Instagram/Facebook

If you checked 3 or more, you need professional help. Period.

Schedule Your Free Strategic Consultation

30 minutes to:

• Express audit of your current social media
• Identify your 3 biggest growth opportunities
• Recommend the ideal package for your stage and budget
• Answer all your questions about social media management

No commitment. No sales pressure. Just clarity and value.

Schedule Free Consultation Here

Questions about social media management? Write us on WhatsApp: +52 998 200 5548

Consultors K - Professional Social Media Manager for Tourism Businesses in Puerto Morelos